Friday, November 4, 2011

Basic online business model - part 1

We start by discussing domain (or domain name). It forms part of your URL (universal resource locator), the online address of your website.A full URL looks like this "http://www.bensonpslaw.com", bensonpslaw.com is my domain.
I prefer bensonlaw to bensonpslaw but it is already taken, so be warned that you are not always possible to get the exact domain you want, someone maybe quicker than you.
While there are free domains around, but it is important to have your own domain to reflect your serious attitude towards your online business, to tell people that you are not some amateur internet marketer trying to make a quick buck and disappear. Also your domain name can also inform others what field of business you are in.Therefore choose your domain carefully.
There are many companies offering domains at reasonable prices, they are called the domain registrars.I use these two: http://www.godaddy.com and http://www.namecheap.com. Go to any of their websites, look for the search box and type in the domain name you desire then click go. It is what it looks like at Godaddy below:-

Let me remind you again that your desired domain may not be available sometimes, hence you may have to accept one with a little variation, just like mine demonstrated above.When you found one name which you like, proceed to make your payment for registering it.I'm not going into the payment process here, just follow the onscreen instructions.Just remember one thing though, go straight to the "check out" page, ignore any special offers, else you will have to pay much more than you need to.

Click on banners below to register your domain
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After registering your desired domain, you should change its Name Server settings in order for it to point to the correct hosting server. Here is how to do it:

When you click on the namesever icon, a drop down menu will appear, select "Set NameServers". The following screen will pop up:-
Ask your hosting company for the correct name servers settings to enter into the Name Server 1 and Name Server 2 spaces.Then click OK.It says it will take 48 hours for your new name to be propagated (letting the whole world know about it..LOL. But for fresh domain it would not take that long, it may be active much sooner than expected.
Alright, enough for one day, see you later.

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